Hotel Ambassador Playa I  


This hotel puts you close to Benidorm’s beach and clubs, and comes with a pair of pools, too.

The Ambassador Playa has a prime spot just a few minute's walk from Levante Beach. Benidorm’s bars and clubs are on the doorstep, too, but the hotel also has 2 bars of its own, both with nightly entertainment.

There’s a pair of pools – one of them is covered in winter – and a buffet restaurant that’s just as good at serving paella and fresh seafood as it is curries and chips.

TripAdvisor rating

Based on 1363 reviews

  • Official Rating
  • 2Buildings
  • 7Lifts
  • Floors: 6 or 9
  • Rooms: 240 in Ambassador I; 220 in Ambassador II

Honeymoon Offer

Free bottle of cava for honeymooners and birthdays - please request when booking.

Food & Drink

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Full Board

Buffet breakfast, lunch and dinner.   

Facilities ► View all

Fitness centre*

There's a gym, sauna, Turkish bath, whirlpool bath, indoor plunge pool, ice patio, solarium, massage and beauty treatments. Benicaldea fitness centre is under separate management. As a hotel guest you get a 50% discount on the entrance fee.

Outdoor pool

Between November and April the pool is covered and heated, and throughout the year it has sunbeds, a sun terrace and a children's section.

Buffet restaurant

You can choose from Spanish and international dishes, and during July and August the children are catered for with their own selection. In the winter, lunch is served between 12.30pm - 3pm and dinner from 6.30pm - 9pm.

Rooms► View all

twin room with limited pool view

Twin room sleeps up to 3 and has a limited view of the pool. Until November 2014 all rooms will be allocated in Ambassador Playa I. After November 2014, all rooms will be allocated in Ambassador Playa II.

twin room

Twin room sleeps up to 3, with 2 or 3 beds. Until November 2014 all rooms will be allocated in Ambassador Playa I. After November 2014, all rooms will be allocated in Ambassador Playa II.

TripAdvisor Reviews Show more reviews »

It was okay

We arrived at the Hotel and we went down to have dinner we went to sit down the staff are very friendly we got food and I thought it was good but as the days went on it was the same thing and got a bit fed up. The rooms are great we were facing the pool so I could watch the entertainment from the room the entertainment is fab! The pool is also very clean. The shake it up shake it down dance is just amaze would defiantly stay here again 110%More

Sophie_louise10, Cardiff, United Kingdom

Excellent Eexperience

Stayed at The Ambassador Playa I from 19th July - 2nd August. Arrived at 3am with various other guests to find two night porters doing the check-in at reception - thought would be there for hours. Very surprised how quickly attended to, given room key and two bags containing food etc - great touch and not one that we were expecting. We were in room 626 and we can say without a shadow of a doubt that we have never stayed in a room as clean as that before. Our maid was Cati who came in everyday and the room was cleaned top to bottom and the balcony even mopped - the management of the hotel should be proud to have her as an employee. The restaurant was great - food lovely and plenty of choice at every meal time. Even a couple of times at dinner had a 'theme night'. Staff working behind the buffet counters constantly replacing the containers of food even before empty so you did not have to wait for anything. The waiters and waitresses worked very hard but always had a smile and were very pleasant - to mention a few Montoya, Chaudry & Fransico. The reception staff were always eager to help and assist with any queries you had. Thought we would have had a problem as booked a late check out but no it was noted and even kept our same room. Many thanks to Pili who was always ready to help and assist. The Wellness Centre with gym & spa areas was well worth the 10 euros for two people for two hours. Just ask reception for a voucher and enjoy. The only negative aspect about the hotel is the pool area which is small, not enough parasols or shaded areas and is shared by Ambassador Playa II. This means if you want a sun bed in a choice location, under a parasol or in a shaded area you had to stand and wait every morning beside the sliding doors (from about 8am) and at 8.30 when the doors opened rush and grab your spot. However, what management introduced this year (regulars to the hotel said never happened in previous years) was if towels were left on the sun beds and were not being used between 11am and 1pm the pool boy would lift them - this did happen on numerous occasions and people were extremely unhappy. Personally I agree with managements stance as it is most annoying when people reserve the beds and never return back to them for hours or even at all. All the staff in the hotel were very friendly and courteous - could not fault them at all. Would definitely stay here again and recommend it to family and friends.More

Kevin W, Alva

august family trip

just returned from a brilliant holiday.Saving sunbeds is a no go.Food very good but did find it a bit repetitive.Food for kids was minimum,the pizzas had mushrooms in them every time they were being served.Hotel staff very friendly rooms were fine entertainment brilliant.We had a pool view so we could sit on our balcony and watch the shows.Location excellent and will definately be returning.More


Nice hotel

Stayed at the Ambassador Playa I from 29th July - 12th August. It was a nice hotel and has many good points. Firstly the rooms were basic but were lovely and clean, the maids came every day. The food was lovely and there was also lots of choice. I felt that the food was of high quality and it catered for all nationalities. There were meats, salads, cheese, a paella or rice dish, pasta, vegetables, fish, soups, fruit and vegetables, ice creams, cakes and potato option. There is an option for everybody and there are fresh and different options at every meal, I am a fussy eater yet never left the restaurant hungry like I have at some hotels. Fresh food was also replaced very quickly so it was always fresh. There was an issue with the ice cream. The machine could not keep up with the demand of the guests and you would either have to wait a long time for the ice cream to be frozen or have very melted ice cream. However, this fault was addressed by the hotel and they installed another ice cream machine. The problem went away with the installation of the second machine. The restaurant was open, cool (air cond.) and spacious and lots of lovely artwork by the spa just outside the restaurant. All of the waiters were very friendly and would have a chat and a joke with us and worked tirelessly to provide us with clean tables and a good dining experience. The hotel also boasted excellent entertainment. Ian Oogly was excellent and offered a great choice of entertainment for adults and children alike, he is brilliant and is a great asset to the hotel. The hotel is in a fantastic location, very handy for shops, bars, restaurant and a 2 minute to the beach and the mini golf. A few negatives: Firstly the pool area is quite small and it can be very hard to find a sunbed. This is the first hotel where we had to get up in the morning to guarantee a sunbed. However the management try to help as they vacate sunbeds that have not been used for a long period of time. Secondly, we found the hotel pool bar and the explorer bar did not serve very nice drinks. The cola had no flavour and was flat, the slush puppies had big clumps of ice and a disgusting flavour (cola again) and the explorers bar served beer that did not taste good and did not have a head. However there are really affordable bars close by, I recommend Uncle Ped's, John and Joseph's and the Riviera bar. Thirdly, there were a few nights where I really did struggle to get to sleep due to loud bars, we had an early flight, so I went to bed earlier to try and get some sleep but it was impossible as the hotel entertainment was extremely loud and could be heard in the corridor before I even got to my room. Overall I would say that the positives heavily outweigh the negatives and it is a lovely hotel. I would recommend to family and friends and would definitely stay here again. Top tip - visit to the spa, very affordable and the fish foot spa is included in the price if you are in to that sort of thing.More

1Amy1, Birmingham, United Kingdom

Good Fun

Went with a group of 11 friends for a stag do, found hotel could cater for everything from stags and hens to quiet families.Swimming pool is very small for the size of the hotels but that was possibly the only fault I had with the complex.Small gripe with the attitude of the staff, although we were there on a stag we paid money the same as everyone else but didn't get the same friendlyness other people seemed to get.More

colin w, Ayr, United Kingdom

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Online savings - Refers to an online discount of 10% on August and 9% on September & October on holidays and applies to the basic adult cost before supplements. Available on package holidays booked online departing between 1st May 2014 and 31st October 2014 Online discount only applies to package holidays booked on and does not apply to flight only, accommodation only and tailor made flight+hotel bookings. Online discount is not combinable with free Child Places.

Save up to £400 per couple on September & October holidays – Saving offer applies to new bookings only on selected Thomson package holidays booked on Offer applies to holidays departing between 01 September & 31 October 2014 and is subject to limited availability. Savings is against brochure price. Excludes flight only, accommodation only, cruise, Thomson Ski and any other bookings. Additional supplements may apply. Saving is based on a minimum of 2 adults travelling. Thomson reserves the right to withdraw or change this offer at any time. We reserve the right to change or withdraw the offers at any time.

Free child places - Free kids offer applies to new bookings only, on selected summer 2014 holidays, subject to limited availability. Only 1 free kids place is available in each selected hotel room or selected apartment type or villa with 2 full paying adults. Other children must pay the full brochure price. Available on First Choice holidays only. Free child places may not be combinable with other discounts.