'Sun, sea and sand – the essential components of a Tuscan Riviera holiday. But add ultra-chic resorts and nearby city titans like Florence and Pisa and you'll see it's not your run-of-the-mill beach resort. Anything but, in fact.'
Tuscany. What does the word mean to you? Big stodgy meals cooked by mama? Meadows filled with poppies? A terracotta sea of higgledy-piggledy rooftops? Well you'd be right, on all counts. But it's not all about rustic cottages and rolling hills. What if we told you it's home to some of Italy's most impressive coastal resorts. Resorts like Forte Dei Marmi, the preferred party playground of the Italian jetset. And achingly stylish Viareggio, whose silky sands attract a smart tanning crowd. Surprised? You're not the only one. Very few people associate Tuscany with beaches and sea views. Along with the recipe for lip-smacking ragu sauce, it's the region's best-kept secret. Understandably so. With long ribbons of sand, turquoise waters and slick seaside towns, you can see why those in the know want to keep it under their sunhats. However, as the cat creeps further out the bag, more and more people are starting to see the appeal. You see, a holiday on the Tuscan Riviera lets you have the best of both worlds – a beach holiday with world class sights to boot. One day you're lazing on sun-drenched shores. The next, losing time in the twisted streets of Florence. Floating in the Med one morning. Admiring the Leaning Tower another. It's all there on your doorstep. What's more, this piece of the great Italian puzzle has a great vibe going on, too - classy but never aloof, traditional but with its finger very much on the pulse. So, if you're bored of the usual Mediterranean haunts, give this Italian gem a whirl. La vita just doesn't get any more dolce than this.
Famous for its art, its history and its evocative landscape, the Tuscany coast offers visitors beach promenades, beautiful countryside and the spectacular rocky heights of the Apuan Alps all in one place. The Versilia coastline itself is famous for its graceful resorts such as Forte Dei Marmi, Viareggio, Lido Di Camaiore and Marina Di Pietrasanta. Inland, meanwhile, are tranquil villages and hills, nature reserves, lively walled cities and cultural jewels like Pisa. And everywhere are fascinating places to visit like the spectacular Carrara marble quarries and the medieval towns of San Gimignano and Siena.
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Resorts in Tuscan Riviera include Forte Dei Marmi, Lido Di Camaiore, Marina Di Pietrasanta, Pietrasanta, Tirrenia and Viareggio.
Looking for holidays in Italy? Our Italy holiday destinations include Calabria, Italian Cities, Ligurian Riviera, Neapolitan Riviera, Puglia, Sardinia, Sicily, Tuscan Riviera, Tuscany, Umbria and Venetian Riviera.
Unfold your beach brolly. Pop on your Gucci shades. And get ready to relax, Italian-style. The Tuscan Riviera, or the Versilia Riviera as it's sometimes called, is a real suntrap and has creamed a selection of Italy's best beaches. Expect real postcard stuff - turquoise seas and buttercup sands framed by the dramatic peaks of the Alpi Apuane range. For added measure, the 50s-style deck chairs and parasols bring an evocative splash of Riviera-style glam. All in all, the sandy strip stretches for 30 sun-kissed kilometres and it's fringed by some pretty special beach resorts. There's fashionable Forte dei Marmi, whose golden beach is a favourite stomping ground of the Italian glitterati. Then there's Marina di Pietrasanta and Tirrenia, whose sleepy sands have bagged to-sigh-for backdrops, all rugged peaks and pine forests. And don't forget Viareggio, the biggest resort on the coast, whose all-seducing beach is backed by a stylish, palm-freckled promenade. Plenty of them have been awarded the all-important Blue Flag for their clear blue seas so if swimming's a priority of yours then you've come to the right place. One thing worth bearing in mind when you're choosing your hotel - large stretches of the coast are run by hotels or private operators who charge for use of the beach and its facilities, so it's worth picking a place that has a beach all its own.
Your euro count will take a serious knock once you start hitting the shops on the Tuscan Riviera. Boutique-browsing is a serious sport, and you'll soon find yourself hankering after that little black dress or weighing up the pros and cons of a designer shoe splurge. Of course, it's not all about smart shops with their eye-popping price tags - you can just as easily pick up charming market crafts as splash out on an ab-fab Fendi handbag. Beautiful hand-woven fabrics, quirky handmade toys and sparkling stained glass – they all line up to tempt you in this part of the world. For a serious splurge, head to Florence where you could make a serious dent in your finances inside half an hour. Just outside the city, there are two jumbo shopping centres. There's Barberino outlet village ten minutes north of Florence, which is jam-packed with high-class retailers. Then there's The Mall near Leccio, about 30 minutes away, whose shelves are well stocked with Armani, Burberry and Gucci. Talking of Italy's fashion titans, back in Florence you might fancy a stroll down Via dei Tornabuoni. The city's answer to Fifth Avenue, this is where the design kings flaunt their finest togs and to-die-for accessories – Gucci, Prada, Versace, you get the picture. If you're after a special piece of jewellery, meanwhile, take yourself along to the Ponte Vecchio. The city's weather-worn, but nonetheless world famous, bridge is stacked with goldsmiths whose windows display a glittering haul of treasures. For antiques, your best bet is Via Maggio, or if its Tuscan taste sensations you're after, get ready to rummage around San Lorenzo Market. Pungent cheeses, salami, olive oil like you've never tasted – you'll find it all here. Then, of course, there's Pisa's shopping scene to think about. A good place to kick off things off is Corso Italia, the city's most popular shopping address. It leads you into Borgo Stretto on the other side of the river, another great place for a spree.
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