Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 262 reviews

  • Official Rating
  • 1Building
  • 8Floors
  • 194Rooms
  • 4Lifts


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  • Fantastic value for money
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  • Opt-in extras like transfers

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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room with balcony or terrace

These twin rooms come with air-con, satellite TV and a minibar. A balcony or terrace provides a bit of extra space outside.

suite with sea view and balcony or terrace

These suites provide a bit of extra space, with a twin room, lounge area and separate bathroom. They're kitted out with air-con, satellite TV and a minibar. Outside, you'll have a balcony or terrace with a view of the sea.

TripAdvisor Reviews Show more reviews »


First class hotel. Food great service first class rooms spot on, spa excellent what more can one say. Well worth staying here, at quieter end of the resort so can be a little walk but actually that is quite niceMore

Michelle S, 186267

Exceeded expectations

14 nights at this fabulous hotel. We traveled 13 th of June the hotel was better than expected. The first room we got wasn't what we wanted so we upgraded to sea view. Stayed half board breakfast and evening meal was excellent . Staff nice some a bit dour but always pleasant when you spoke to them. Quiet end of sunny beach thank goodness we wouldn't stay in the busy part. We ate at the beach bar a few times excellent . We ate and drank out a few times the prices were sooooooo cheap . Only niggle they put kettles in room but try and charge for milk. Stil loved the place especially the pool area . Will definitely return.More


Wonderful vacation at helena sands

5 star hotel,sunny beach,bulgaria. Friendly and helpful staff at reception. Fantastic location, right on the beach.lovely ambience throughout. Could do with fresh flowers at reception and dining room. Reception staff very kindly upgraded us to presidential suite first floor to our amazement and delight.views from our suite on 5th floor was exceptional. We had 2 private sun terraces with patio furniture. 2 sun loungers on the deck would be icing on the cake. Dining room service was attentive. Maria and her team were attentive and professional. food was good in taste,wide variety.we enjoyed the Spanish night cuisine very much indeed.breakfast had so much choice that it was mind boggling. Only tiny suggestion.it would be good to have drinking water with meal at night free of charge. Staff even agreed to give us packed lunch on the day we did not have dinner.we were half board. Now looking forward to my spa day in a fabulous setting. Hotel also has a heated indoor pool. Best of all was the cleanliness of the hotel. Well done to all the staff and management. Will definitely recommend friends and family to book.More

bontu29, 190821

Quite nice

Fabulous hotel lovely room . 2 bathrooms 2 televisions it was a suite with a sea view and large balcony . Really good food . Used the spa which was excellent indoor pool really nice Now what I did not like The bar staff were surly and never asked if you wanted any more drinks , just grab the glasses One of the staff in the bar was very rude so after trying for three evening s we went out to one of beach bars which was great The private beach not very private anyone could go on it and if they did not have a hotel towel they could not have a sun bed but they laid on there own towels so making it very busy And of course the usual bug bear that unless you are up at 6am to put your towel on a sun bed including the beach then you would not always get a sun bed Hotel very nice but did not like the area it was in If you want a beach sun bathing Holliday then that's what it isMore

Diane U, 186349

what a gem

Probably the best holiday hotel in this price range that we have visited. Didn't want to come home and we are already talking about the next visit. Sunny beach is manic and really designed for youngsters. My wife and I are both pensioners and we were grateful that Helena Sands is at the quiet end of the resort. Noise levels were acceptable and the good news is that the hotel corridors are all carpeted which meant that the usual noise from late night drunks was not so bad as some hotels. Value for money is excellent! This hotel does not do 'all inclusive' (and let's face it all inclusive in most hotels is really only part inclusive with extra charges for aircon, branded spirits, safes etc etc.). What that means is that modest eaters and drinkers like us are not subsidising the eighteen stone beer swilling food guzzling guests - we only have to pay for what we consume ourselves. I would recommend the fish restaurant. The waiters there Todor and Stoyno really looked after us and the cooking was of the highest calibre, so much nicer than the feeding frenzy one finds in all buffet style restaurants. where the food is kept hot for two hours before one eats it. Bulgaria at the moment is excellent value. Beer sold in sensible pint glasses (not the tumblers used in 'all inclusive' bars was under £2 per pint and it was eminently drinkable. The staff at the hotel are all attentive and well trained room maids, reception, bar staff all seem happy in their jobs - alleluia to that. Oh yes and I nearly forgot the sun beds around the pool are well spaced out and are really comfortable with mattresses for our poor old joints. If you fancy the beach the hotel has its own areas where the sunbeds are free and generally available. If you're thinking of booking - do it.More


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Helena Sands
Rated: 4.5 /5 based on 262 customer reviews
from £ from £337.70