Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 249 reviews

  • Official Rating
  • 1Building
  • 8Floors
  • 194Rooms
  • 4Lifts


Unbeatable value holidays

  • Fantastic value for money
  • Wide range of destinations
  • Opt-in extras like transfers

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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

suite with sea view and balcony or terrace

These suites provide a bit of extra space, with a twin room, lounge area and separate bathroom. They're kitted out with air-con, satellite TV and a minibar. Outside, you'll have a balcony or terrace with a view of the sea.

TripAdvisor Reviews Show more reviews »


The hotel was brilliant. Room roomy and clean. Maid service every day. Beach towels changed daily. We did B&B and the breakfast had everything. Found lots of places to eat really cheaply. Fish dishes really goof. Best hotel we have stayed in. Could not fault it.More

cathjones2015, 656898


Stayed at this hotel for a week and was treated like a star. The staff , the room and the food were fabulous. The facilities on offer were second to none. If you want a relaxing and quiet break then this is the hotel for you. We liked it so much that we're going back next year. 10/10 from us.More


Best hotel in sunny beach !!!

Visited this hotel 13th June for 1 week and had the best time ever. Not one bad thing to say about the hotel apart from a little music round the pool would have been nice . Check In was quick and were shown to our rooms quickly .. Rooms spacious and extremely clean , all carpeted & beds comfortable . Everything you need in the room Mini bar available . Only booked bed & breakfast but massive choice of food and all cooked fresh . Beautiful food which can be eaten inside or outside in the sun on the terrace which was lovely . Plenty of sunbeds around the pool and free towels Umbrellas available if you find you need shade as the sun is extremely hot Pool was lovely and not cold .. Nice and refreshing and kept us all cool . Amazing beach with plenty of sunbeds and beach bar with awesome cocktails Not much in an evening for entertainment but not needed as plenty of bars and restaurants immediately outside the hotel all way along the beach front all of which are reasonably priced for food and drink . Had an amazing holiday and already booking to come back next year 😊😊More

kroberts1, 190734

First timer to Bulgaria

Great hotel, great interior, great grounds. We went bed and breakfast, lots of choice at breakfast. 1 down side to the hotel are some of the staff, for a 5* hotel you would expect them to all be friendly but they are not, some of them never smiled and security were very very stern and grumpy!! For 3 nights of our stay we had to put up with some idiotic Irish people staying on our floor and coming home at around 2-3am and shouting,swearing and banging on the door.when I called reception the sent up the bell boy which was more of a case of the police or security being needed as they were smashing things in their room and throwing things off of the balcony!! These were men in their late 40's as head one of them shout your 47 what are you doing. Security finally arrived and was gone within 10 seconds so pointless!! I had to goto reception myself. I would stay at this hotel again as it's very nice but that won't happen in a rush as sunny beach is not for me, there was a shooting 2 days before arriving, a girl from our hotel was mugged when out during the day and another person was drugged and beaten plus we heard of pick pocketing. I did seem like you had to have your wits about you and we were not even out drinking. Don't let this put you off going to sunny beach but just be careful and wary of your surroundings. More


Great stay!!

Defiantly highly recommended!! Great food with wide selection . The rooms were well sized and the bathroom facilities were outstanding. The service and manners from all the staff were on point. the spa treatments were excellent and defiantly recommend they are all well worth the money. The pool was great big enough to not bump In To any one else and it was well maintained with clear blue water everyday. It's located right on the beach so no need to walk any where to find one. The great this about this hotel is that it is far enough away to walk to the clubbing scene on sunny beach meaning your away from all the hussle and bussle and noise from the clubs and people! If your looking for quality on sunny beach this is defiantly the place to stay! More


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Helena Sands
Rated: 4.5 /5 based on 249 customer reviews
from £311.31