Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 190 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room

These twin rooms with their white walls and furniture and stylish textiles sleep up to three. They come with twin beds and a sofa-bed. Towels are changed daily.

twin room with sea view

These twin rooms with a sea view come with white walls and furniture and stylish textiles. They sleep up to three with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »

Helena Sands - Sunny Beach

My partner and myself have just returned from Helena Sands hotel in Bulgaria and have enjoyed a relaxing week in Sunny Beach. The hotel was great; we had booked a quiet sea view room and were not disappointed with the view across the bay of Sunny Beach and over to the old town of Nessebar. The hotel is located at the far end of Sunny Beach far enough away from the heart of club land in Flower Street and not once during the evening did we hear the throng of the various pubs & clubs along the strip. The room was clean and well presented; the towels were changed on a daily basis and shampoos and shower gels etc. were always in plentiful supply (the bed was extremely comfortable). There was an extensive mini bar in the room but we found it cheaper to buy our own water / juice from the local supermarkets. The rooms are not supplied with a kettle so if you enjoy a cup of tea in the morning remember to pack your travel kettle. We found the overall atmosphere in the hotel to be friendly and relaxing; the staff were helpful and attentive although the English were a minority we found the other guests to be polite and friendly. The restaurant provided a wide selection of quality food for both breakfast and evening meals in the format of a buffet and each day was a different selection of food. The restaurant staff was always on hand to supply drinks etc. and cleared the table between courses in an efficient manner – did not really have a bad meal during are stay. There was little entertainment within the hotel although within a short walking distance there is the lively attraction of Sunny Beach, which is in abundance along the length of the bay. When walking along the promenade through Sunny beach there are the enthusiastic greeters etc. for the restaurants and pubs that are harmless and sometimes good for a laugh. The hotel has a section of the beach allocated for its guests were the sunbeds and parasols are free although outside this area the beds have to be paid for on a daily rate. We never experienced a problem with obtaining beds within the free area although like most resorts reserving of beds was an ongoing daily activity with an early visit to the beach. There were a lot of sunbeds placed around the pool area that was always clean and tidy but we tend to use the beach rather then the pool. The hotel section of the sandy beach was always patrolled by two lifeguards and the beach was clean and tidy; the beach was fairly level therefore the depth of the water did not get significantly deep and was good for swimming. The hotel offered free WIFI but was only available in the lobby / restaurant area's and could be extremely slow on some days but was not something that was a major concern. We really enjoyed are stay at the Helena Sands and would not have no hesitation in returning to this hotel in the future.More

Paul S, Plymouth, United Kingdom

Great hotel

Hotel helena sands is a great hotel but it is only bed and breakfast or half board but it is still very similar to hotel helena park. The hotel is across the road from the beach and it has a big pool area with a big fountain that water comes out of at night. All of the staff are very helpful and very polite the hotel has a spa, indoor pool and a gym. The food in the restaurant is very nice and helena sands has its own fish restaurant near the pool. There isn't as many activities though out the day because the animation team are mainly based at hotel helena park and there isn't as many shows. The kids club can be used for kids who is staying in helena sands as well. All of the rooms are very clean as they get cleaned every day. All of the main bars and clubs are just a 15 minute walk away from the hotel passing lots of shops.More


The Best Hotel For Sunny Beach

We had a 4-days meeting of a group of business teams, which turned into a great weekend last week. The most remarkable event – we hired the hotel’s vessel Royal Helena for a little cruise around. It is three masts barquentine with two deck and great crew. 45 m length of hull, capacity up to 100 passengers. Another attraction is the Fish restaurant, which is also available to external guests. Unless variety of delicious fish dishes (I recommend the Black Sea turbot), try the draft Weisbeer Erdinger. The rooms are very clean – they get cleaned every day. The breakfast and the dinner offered a huge choice, the food was excellent. Reasonably priced drinks and a great location, with their own section of beach. There was a pool in the yard with crystal limpid sunny water and lots of sunbeds and umbrellas around it. I dream to come again.More

Nikolai M, Sofia, Bulgaria

Good for the price, but not 5 star

We spent a week at the Helena Sands as a last minute deal from Thomson. We arrived at the hotel late and by the time we had unpacked it was around 10.45pm and there was no food being served in the hotel. We were feeling pretty tired and didn't really want to go searching for a restaurant. However were very lucky to meet Stephan who was the manager of the fish restaurant and was very accommodating. Realising our dilemma, he made a telephone call to reception and we were provided with some bread, ham, cheese and fruit and a complimentary glass of wine in the buffet restaurant which was more than welcome and a good start to our holiday. We booked on a bed and breakfast basis as we thought we would probably prefer to eat out. However we found there not to be a great deal of variety of food in restaurants outside of the hotel and if we went to the "Main Strip" this area was extremely busy, noisy and generally rowdy. Just not our cup of tea so to speak, In the end we decided to pay the extra for half board. The food was buffet and there was plenty of choice and generally of good quality in relaxing surroundings and good service was provided by the waiting staff. To upgrade to half board at the time of making our hotel booking was only £6 per person per night, which is exceptional value for money. At the hotel we paid 26 Lev per person per night, which is around £10. There is a dress code for the restaurant which is no shorts or vests, but it was a pity that this was not adhered to as we regularly saw many guests in flip flops, shorts and vests at dinner time. The breakfast buffet was good and with plenty to choose from. At lunch time the only place at the hotel where you could buy food from was the Fish Restaurant and the food here was well presented and good value. The rooms are very pleasant and of a good size. There is air con in the rooms but it is not very cool, it is pre-set to 23c and cannot be made cooler. The bathrooms have a shower in the bath and it is a little hazardous to step over the high sided bath to gain access to the shower. It would be much better (and safer) to have a separate walk in shower. We did change rooms during our stay as our first room on the 8th floor was on a corner which faced the sea and the hotel next door. we did experience loud music and shouting from the balconies of the hotel next door in the early hours of the morning. We asked to be moved to a quieter room and this was done efficiently and without fuss. The security at the hotel is non existent. There is a security guard at the gate leading to the beach area. Not once were we ever asked to provide ID. We witnessed people coming in and out of the hotel and never being questioned. I witnessed young children taking drinks out from the Helena Park, which is located at the back of the Helena Sands, walking past the guard and taking the drinks to the beach. The guard seemed to spend most of his time on his mobile phone. My husband did bring this to the attention of the hotel reception staff, but nothing changed. There are free beach loungers and parasols provided by the hotel for guests, but this area quickly gets very busy. There is a small fitness room at the hotel, but on the day that my husband visited there were several young children using the area as a play area, which is not only very off putting but extremely dangerous. He did bring this to the attention of the reception staff and we also heard another guest complaining of the same thing. There is free wifi at the hotel, but this only seems to work close to the reception and even then it is frustratingly slow. The first room that we had which was on the 8th floor the wifi was non existent. During our week we visited Nessebar which is well worth a visit as its has lovely old buildings, cobbled streets and lots of small gift shops and plenty of lovely looking restaurants. Overall we enjoyed our week, the Helena is a lovely hotel and is in a quieter part of Sunny Beach and it represents good value for money. Although with a few tweaks it could be so much better. We would not return again as Sunny Beach as a destination is not to our taste.More

polkadot51, Glastonbury, United Kingdom

Chilled out

Returned home from Sunny beach and stayed at Helena Sands through Tom son bed and breakfast. Food was varied and accommodates all tastes. Would have been happy going all inclusive. Staff very helpful and attentive to all your needs. Too many people reserving beach loungers then never using the beach. The hotel should sort that aspect . Security obvious at entrance gates with side arms and after Sousse it made us feel secure. Booked the catamaran trip to see the sunset. It was great. Bonus seeing dolphins and weather was great. The youngsters that visit will love the bars and clubs but didn't visit any of those. Becky the tour rep was non intrusive but there if needed. All things considered would be happy to visit Helena Sands again and maybe visit more places but a good place to chill out and laze in the sun. Local beer dirt cheap. Tastes ok too. More

David A S,

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Helena Sands
Rated: 4.5 /5 based on 190 customer reviews
from £327.43