Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 183 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


Holidays in premium hotels

  • 90% customer scores
  • Platinum Villas available
  • Platinum Cruises available
  • 20kg luggage allowance
  • 4T and 5T hotels

Find out more about Platinum »

Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room

These twin rooms with their white walls and furniture and stylish textiles sleep up to three. They come with twin beds and a sofa-bed. Towels are changed daily.

twin room with sea view

These twin rooms with a sea view come with white walls and furniture and stylish textiles. They sleep up to three with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »

50th birthday holiday

Rooms are very well proportioned, well decorated, very comfortable, maid cleaned daily towels daily changed. Meals well breakfast very good lots of choice for everyone, although heavily catered for Eastern Europeans and RUssians, but always lots to eat. Waiting staff very attentive, bar staff also very good. Fish restaurant first class. Although it didn't detract from holiday, slightly disappointed with the security on last night, although did understand there over zealousness in light of what happened in TUnisia. All in all a great holiday, will be backMore

Nicole S,

Very Good Hotel For The Cost

We travelled as a couple to this hotel for a week from 1st June to 8th June 2015. We are both in our early 60's but very young at heart and active. We found that the week we were at Hotel Helena Sands to be very quiet and the hotel was half full. We visited other hotels and found them to be the same, so there wasn't much atmosphere and there was NO entertainment at all in ours or any other hotel which was very disappointed. The only thing on offer was a few of the entertainment team dancing outside and a music quiz with about 6 of us and only lasted half an hour. Very amateurish. We found the staff to be generally miserable and one particular man in reception who could have been the reception manager to be particularly unfriendly and unhelpful. On our arrival we were shown to our room by the bell boy/porter. The room was lovely (No 1343) but when we opened the doors we were siding onto another hotel and all the air conditioning/maintenance yard/pipes, rubbish galore and where all the staff came out for a cigarette. We immediately went down to reception and spoke with a girl and asked if we could be moved. The reception manager appeared with a glum face and said he couldn't move us unless we paid extra. We couldn't understand this attitude as the hotel was half empty. He wasn't going to budge. We told him we would see the rep in the morning, which we did at the welcoming morning and she kindly said she would sort it out for us but by this time we had started unpacking and couldn't be bothered with the hassle. It is well worth requesting a room with a decent view or pay extra for a sea view. GOOD POINTS of which there are many: (THIS APPLIES TO JUNE BEING A QUIET PERIOD) Beautiful gardens, free safe, quiet round by pool, no hassle at any time getting a sun bed and mattress (in the month of June), can get free pool towel change every day, free safe, 2 sittings at dinner - 6.00 - 7.30pm and 8.00 - 9.30pm., no queues for meals (June), rooms lovely with carpets, flat screen t.v. (only 3 news channels, 2 others in English), fresh juice and Cava for breakfast, food is very good although could be a bit hotter, towels in room changed every day, mini bar in room, beach just at the back of the hotel with a private part for Helena Sands, the indoor pool is quite good even though the water isn't so warm, outdoor pool looks great but was mostly empty as the water was so cold, you could walk to Helena Park which is the sister hotel by just crossing a little bridge in the gardens (this hotel is fully inclusive), cocktail drinks were great, especially when the have the Happy Hour from 6.00pm to 12.00 midnight, buy one, and get another of the same free, drinks generally weren't too expensive for a 5 star hotel. I pint of local beer/lager was 4 Lev which is under £2 sterling. BAD POINTS: Miserable staff, contents of mini bar are very expensive, no entertainment (in June anyway) and no decent t.v channels in English, not so good with the rules about bringing water and bits and pieces into the hotel, we did, but you have to be discreet and have it in your own bag and dispose of the evidence after use, not any good places to visit only Nessebar which is 2 Lev on the bus, the main centre of the strip is about 45 minutes walk away, walking along the promenade, and is full of restaurants, souvenir/tat shops and a fairground, ok if you like this sort of thing. It is the only place where there is any life. TIPS Take only £50 in Lev's to get started and then use the banks or Crown exchange shops, you get a better exchange rate, you have to take good quality sterling notes, request a sea view room or good view, a good idea to get 2 cards for the room entry as you need to show this to the security guy when you return to the hotel Would we go back to Bulgaria again, No we wouldn't More

maggie101345, London, United Kingdom

The room was the black sheep!

This is a a great hotel, although the room was extremely disappointing. The smell and size including terrible furnishing was a real let down to what the rest of the hotel has to offer, the bed linen seemed damp not what you expect for 5 star hotel. The staff were okay, could be more friendly but not a huge deal. The pool area was great although staff friendliness could be a lot better particularly the staff taking drink orders around the pool, very rude. For a 5 star hotel, I was very disappointed to know that there was nobody at the pool area to help setup the sun beds in the morning, so the guests had to do it all on their own. Breakfast and dinner was included, huge variety and not bad quality. Although the furnishing in the dining area could be a lot better and more modern, it felt like we walked into a time warp. The hotel is in walking distance to the activities of Sunny Beach, good spot and the beach club of the hotel was good, nice setup. The outdoor Fish Restaurant had great food, but this was not the food for the breakfast and dinner seating. All in all, the hotel probably suits the location and clientele, but not sure if it is a true 5 star hotel, although it has potential!More

Daz_8, Melbourne

Fabulous hotel.

We've just returned from a family holiday to Sunny Beach, this being the first time we've visited Bulgaria and we hit the jackpot with the Helena Sands hotel. This is a Thomson 'Platinum' hotel and a deserved 5* rating. My wife and I paid the extra for a sea view room and it really is worth it. Our son and daughter had a park view room and to be honest it looked onto another hotel, not a park but the room was once again lovely. Each room comes with a bath/shower, two single beds pushed together, sofa, flat screen TV etc, etc, the rooms were cleaned daily and were spotless. All the staff spoke English and were wonderfully well mannered and couldn't do enough for you. We only stayed bed and breakfast, the breakfast offered a huge choice, including traditional English fried food, fresh fruit, cereals, pastries and fruit juices. Don't get me wrong this hotel wasn't perfect, there were a couple of issues. One of which is you only get issued with one key card and the one day my wife back to room first feeling a bid tired, when I tried to get back into the hotel I was stopped by a none English speaking security guard who had a gun. Fortunately one of the hotel managers came to help and contacted reception who confirmed I was staying in their hotel, it would make sense to issue two kids for a room with double occupancy. Also this hotels guests are mainly from the older generation, we are in our forties and the majority of guests had a good twenty years on us, not that it's a problem but that there was very few families for us to mix with. Mind you we spent very little time in the hotel. This hotel offers a half board option for a small amount more, but honestly it really isn't worth it as they have strict dinner times at it is incredibly cheap to eat and drink in Bulgaria. We would definitely recommend this hotel, it is spotless with great food, reasonably priced drinks and a great location, with their own section of beach. One more added bonus is that it's only a 40 minute transfer hotel from the airport.More

MrandMrsAJP, Newcastle upon Tyne, United Kingdom

Blown away by the beauty of it all & Champagne at Breakfast !!!

Its a beautiful hotel. Very spacious. Rooms sizes are very good. My room was with balcony sea view and it was just so beautiful to wake up to such a wonderful view everyday. Breakfast was the best i have experienced in years of traveling to different parts of the world. They even serve Champagne during breakfast! Staff were very polite & helpful. Special mention for the lady at the reception Ms. Tatiana or Ralitsa something...i cannot recall now! Fantastic location on the beach.More

MrEveryTalk, Muscat, Oman

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Helena Sands
Rated: 4.5 /5 based on 183 customer reviews
from £260.00