Helena Sands  


Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor rating

Based on 141 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


Holidays in premium hotels

  • 90% customer scores
  • Platinum Villas available
  • Platinum Cruises available
  • 20kg luggage allowance
  • 4T and 5T hotels

Find out more about Platinum »

Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

Offering delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room with sea view

Twin room with sea view sleeps up to 3 with twin beds and a sofa-bed. Towels are changed daily.

twin room

Twin room sleeps up to 3 with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »

July 2014

One of the best hotels we have stayed at. The rooms were spotless and spacious. There was plenty of choice with the food although some was a bit repetitive. We found the staff friendly and most spoke pretty good English, which helped as we had no Bulgarian. When we were there, there were many Russians, but again many of them spoke English which helped us get to know some nice people. The entertainment team were very friendly and worked hard, and if you took part it helped pass the time and helped get to know other holidaymakers. You are far enough away from the "tacky" part of Sunny Beach, which is really a place for the young, but close enough to take a 15 minute walk to get into the club life. The beach is great or just relax by the pool. Plenty of sun loungers on both. We would recommend the hotel to anyone. If you want an all inclusive holiday the adjoining Helena Park is the place to go.More

HarryB800, Cardiff, United Kingdom

Excellent Food

We booked this hotel from an agency from Bucharest. When we got there the room was nothing we expected. Instead of the garden view there was a roof view room 314, 3rd floor. So we asked for another one they gave us on the 4th floor 414 so we could see a bit of the see. The rooms are separated by interior doors so we could hear everything from the other room. The same each morning noises from behind the hotel. The pool was very beautiful and the beach also. The service very good, they cleaned our room every day and the FOOD excellent. The Fish restaurant and the food from the hotel was just melting in my mouth. so all in all we had a great time and the variety of food breath taking!More

Angela G, Bucharest, Romania

july 2014

Third year in a row that we have been to Helena Sands hotel; only one word required - Fantastic. From breakfast in the morning to late drinks at night the service is top notch. Great location being on 30 minutes from the airport by coach. Hop skip and long jump to the beach if that is preferable to sitting by the pool. Definitely recommend that you visit Nessebar; one Lev on bus; station is a 5 minute walk. restaurants are great value; great food with a view across the Black sea to Turkey - just brilliant. Also use the fish restaurant in the hotel complex as it is very good value. Enjoy - you will!More

George F, Portsmouth, United Kingdom

Lovely Hotel

Hi myself and my husband returned home on the 23june after an enjoyable week stay at the helena sands hotel sunny beach bulgeria.What a beatiful decorated and clean hotel with very friendly and helpfull staff and that alone deserves it,s 5 stars, nothing was to much trouble. Now for the food we did,nt like the food at all but enjoyed the deserts they were lovely!!! we were on a half board basis but ate out a lot as it was so cheap there. We booked a suite room with sea view which was lovely but the bed was huge but so hard, we asked at reception if they could supply us with a topper to make the matress softer it was in are room and on are bed within minutes fab service!! it made all the the difference to the comfort of the bed. We would definatley go back to helena sands hotel and recommend this hotel for a lovely relaxing holiday for older couples as it,s at the quieter end of sunny beach.More

denise t, b

Excellent Hotel

This is an all round excellent hotel.The staff are helpful and provide an excellent service.The food is varied and of a high standard.The location is close to the beach and far enough away from the centre of the resort to avoid the crowds and noise.As previous reviewers have commented the hotel and grounds are immaculately clean.All I can say is it was a joy to be there.I have also stayed at the Helena Park it's sister hotel next door and found it to be of equally high standard.More

CatherineAAA, Glasgow, United Kingdom

See all 141 reviews »

Things To Do View all »

Similar Accommodation

Items marked with * incur extra charges which are payable locally

Prices displayed in the 'top places to stay' section are the lowest prices available departing within the next 365 days. All offers are subject to very limited availability.

All prices shown are updated once every morning and therefore could change at any time during the day. All prices shown are per person and are based on 2 adults sharing unless otherwise stated. When selecting an offer you will be asked to enter in the number of adults and children travelling, the applicable price will then be displayed based on your chosen party size.

All offers are subject to availability. Thomson reserves the right to withdraw these offers at any time and without notice. For full booking terms and conditions please click here