Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 281 reviews

  • Official Rating
  • 1Building
  • 8Floors
  • 194Rooms
  • 4Lifts


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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

suite with sea view and balcony or terrace

These suites provide a bit of extra space, with a twin room, lounge area and separate bathroom. They're kitted out with air-con, satellite TV and a minibar. Outside, you'll have a balcony or terrace with a view of the sea.

twin room with balcony or terrace

These twin rooms come with air-con, satellite TV and a minibar. A balcony or terrace provides a bit of extra space outside.

TripAdvisor Reviews Show more reviews »

Best hotel in Sunny Beach

Recently stayed here for a week in August. This was our third visit to the Helena Sands hotel as it really is an amazing experience. All aspects of the hotel are excellent. The rooms are spacious and immaculately clean. The pool area is quiet and the food on offer is great. The staff are friendly and nothing was a problem. I recommend dining in the fish restaurant by the pool as the food is superb. The spa offers a full range of treatments and the gym is well equipped. The lobby bar has 2 for 1 cocktails which work out to be around £4 for 2. The hotel has its own beach and i recommend booking the king size day beds as they are extremely comfortable. The beach bar has a good selection of drinks but the service there was not terrific. You can venture out of the hotel and walk down the sunny beach strip where the prices become cheaper the further down you go but the quality also drops. We will definitely be returning to the hotel in the future.More

steinfreak, 186334

Excellent hotel

Definitely a 5 star hotel! We are looking for to come back here. Great food, nice people and good services! The location is right on the private beach! The only inconvenient would be that we had to wake up very early to occupy one of the sunbeds ! More

Ruxandra C,

Delightful for pure relaxation

We stayed in this hotel as part of a package tour and it exceeded our expectations. The staff were friendly and very helpful. The room was clean and well fitted out with very nice bathroom and balcony. (we paid a small premium for a Sea-view room) and the view was excellent. We could see all down the beach and over to Nessabar. The breakfast was excellent with a very wide variety of cereals and fruits, cold meats and cheeses and lots of delicious sausages and egg dishes as well as a great selection of pastries and pancakes. The pool areas were never too crowded and we could always get a lounger at any time of day. There were a few nice exercise classes and some evening entertainment. It was nice and quiet especially in the evening because the hotel is just our of earshot of the Boom-Boom bars and clubs further down the strip. Apart from Saturday night when it was so loud and penetrating that we could hear it in our room with the door closed so we needed earplugs! We would definitely come back again.More

DavidKlaasen, 190735

a fantastic hotel

insist on a pool view (that gives you a sea view) we were very impressed with this hotel. this is the 5th time in sunny beach and this is the best one yet. it is situated at the opposite end to nessebar and out of the mele it has its own beach loungers (free to guests) and cross the prom to the beachMore

nigel b, 186355

Not a 5 Star hotel

Stayed here with my friends, its advertised as 5 star and from the outside it looks like it but its definitely about 3/4 stars. We are in our mid 20's and this is more suitable for families & couples, hardly any young people wish we stayed more central. Wasn't made to feel welcome we could tell they weren't to keen on us Good points: - nice and clean - quiet location Bad Points: - customer service is lacking, the receptionist and the people working there look like they dont want to be there and not interested they were just "doing their job". some cleaners where quite rude, staff dont really say hello to you. - bell boy hanging around in the room for a tip after over insisting to assist you with the your small luggage when you can manage. tipped him so he leaves - Breakfast was just inedible also be aware there are people who stay there mostly well to do eastern europeans who have this air of entitlement, we got rudely asked to move seats so they can watch football on TV downstairs in the lounge when we there first.More

Elz L, 186338

See all 281 reviews »

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Helena Sands
Rated: 4.5 /5 based on 281 customer reviews
from £ 335.88