Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 226 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


Holidays in premium hotels

  • 4T and 5T hotels
  • 90% customer scores
  • Platinum Villas available
  • Platinum Cruises available
  • 20kg luggage allowance

Find out more about Platinum »

Food & Drink

Bed and Breakfast

Buffet breakfast.

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

suite with sea view and balcony or terrace

These suites provide a bit of extra space, with a twin room, lounge area and separate bathroom. They're kitted out with air-con, satellite TV and a minibar. Outside, you'll have a balcony or terrace with a view of the sea.

twin room with balcony or terrace

These twin rooms come with air-con, satellite TV and a minibar. A balcony or terrace provides a bit of extra space outside.

TripAdvisor Reviews Show more reviews »

Can't fault it.

Had a great 10 days at this hotel. Our room was huge and spotless, with firm but comfortable beds. The food at the buffet was varied enough to suit most, although we ate out 6/10 nights. We spent two nights at the a la carte restaurant, which was more expensive than you'd find elsewhere, but great quality (portions were a little on the small side). We had no issue getting to sleep at night as you are far away enough from the noise of the strip. All amenities are within walking distance, and the beach is just steps away from the pool. The WiFi did not connect in our room, but this was not an issue for us. There was a good connection in the lobby and around the pool. The staff were friendly and helpful, with 24hr security on the gate down to the strip. Taxis were readily available at reception and were reasonably priced. If I could make any amendments, it would be nice to have tea/coffee facilities in the room. The pool towels could also be changed more often, but I think this could be done yourself (we didn't think to ask). Would definitely stay here again if I returned to Bulgaria. More

Holaholic, Kent

Top Class Hotel

The hotel surpassed all expectations It is located at the far end of Sunny Beach (the main strip) where all the tourist attractions are. The food was top class. You can not eat as much food in a week as we did !. I saw some people who wrote that the guard stops you. It is a lot of rubbish. Nobody checks you. Beautiful architecture in the hotel and at the pools. Clean huge bedrooms. We upgraded to a sea/pool view and it was worth it. The reception workers were extremely nice and really went overboard trying to organize daily activities for us. I would say that this is probably the best hotel in Burgas. They have a fabulous spa and indoor pool. The spa costs money. Remember, everything in Bulgaria is relatively cheap . I am happy that we took half board , but you can eat out at a million restaurants really cheaply. I liked the convenience of the hotel. Tons of shops in town selling everything. Most are fake brand names but good quality! . I took a tiny suitcase with me and bought a new one there and filled it... If you are younger and are looking to hit the town every night. I wouldn't stay in this hotel but go for something closer to all the action. Poor wifi in the hotel. There are safes in every room. Take Euros with you and change as needed at a recognized money exchanger. The hotel actually has a tiny exchange service and the rate was good. Lots of places to visit. Will write another review about that. More

Amanda H, Kfar Saba, Israel

didnt want to go home

we arrived to the hotel on the 21st of September late night, pulling up to the hotel was a sense of relief as it looked beautiful! walking through the hotel to reception was amazing, quick painless check in and the rooms where stunning, the pictures don't do it justice! me and my partner can honestly say we had an amazing week we did not want to go home! it was hard to fins a place to eat normal food but we found that La Bamba and the fat cat had great food and live football! I would strongly recommend water sports we did parasailing, jet skis and the inflatable UFO it was amazing! Would definitely return!!More

Skyler W, Kent, United Kingdom

Nice Hotel

We just got back from 14 nights stay at this hotel and it certainly ticks all the boxes. Great location, beautiful building, restaurant very good, housekeeping excellent, facilities great, very secure, lovely beach on doorstep. The resort is located at the end of the strip so nice and quiet but only a short flat walk to bars, further you go the more noisy they get. Only things I would fault are, outdoor pool looks so inviting but it is cold, apparently as are all the hotel pools, of course you can use indoor heated pool. Lovely beach but you need to use foot-ware to enter because pebbles, the strange thing after 3 mtrs you are on soft sandMore

richy D, Cardiff, United Kingdom

Good service

I really liked this hotel for our 1week holiday. The staff are very nice and friendly. The hotel is clean and there's lots to do. The beach is also nice and you don't have to pay for beds. We went all inclusive but this is only for Helena park not Helena sands, this is a little confusing at first however you can eat and drink in Helena sands and the beach bar, but you have to pay. I would recommend you take a hair dryer as the one provided is not great but would be fine if you have short hair. The swimming pools are cold which I didn't like but there were still people swimming in them so it's personal opinion. The food was ok, there was always something I could eat but they could give more choice. Overall I would recommend this hotel and destination.More

lauren190725, Ipswich, United Kingdom

See all 226 reviews »

Things To Do View all »

Similar Accommodations