Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 173 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room

These twin rooms with their white walls and furniture and stylish textiles sleep up to three. They come with twin beds and a sofa-bed. Towels are changed daily.

twin room with sea view

These twin rooms with a sea view come with white walls and furniture and stylish textiles. They sleep up to three with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »

fabulous hotel

Love this hotel and going back a third year Bed and breakfast is perfect for bulgaria as its so cheap to eat and drink no need for all inclusive The choice of breakfast is fantastic The rooms are massive and kept immaculate with maid service everyday clean towels daily too The hotel staff I find very friendly and approachable I love it here and wouldnt stay anywhere elseMore

Jill H,

Five star hotel but not the service

Stayed August 2014 with my 14 year old son. The hotel was very, very nice with rooms cleaned every day nothing was too much trouble for the housekeeping staff who were very polite. Hotel is very clean and picturesque, pool very cold, beach just a short distance away and water very warm. The reception and waiting staff were not very friendly apart from one young man also very money orientated. Wi-Fi was poor at best. Occupants were a mixture of German, Russian and Slovakian with a few British, high tolerance levels are needed at times! The hotel was bed and breakfast as we like to go out and about, it's sister hotel next door Helena Park is all inclusive and like a zoo, but also very nice! Regular buses to Nessebar which is beautiful, the 'strip' is very busy at night with lots of bars and local characters. Quality of sleep, I had the best nights of sleep I have had in ages, so much so I purchased a new mattress within a week of getting home.More

prcammi, Sheffield, United Kingdom

Nice, but could be better

This hotel is huge and has it's own private beach, which is great during the summer. It has a smaller outdoor pool which is good for swimming, and a huge one which most of the rooms overlook, which seemed pointless to me as the water only reached knee height. There was an indoor pool which was average, a bit too cold though. The spa wasn't the best I've been to but the staff were really friendly and it was still nice enough to spend a few hours there. They have a few different saunas and steam rooms so it certainly wasn't lacking variety. Their website stated that they had a few restaurants but none are open all day, which is rubbish as I like to choose when I would like to eat, not have to stick to certain times. The room was average, big and clean but the bed was two pushed together. I don't think I will come back here but the area itself doesn't really interest me.More

Anonymous151991, Newcastle upon Tyne, United Kingdom

Best hotel in sunnybeach Bulgaria

Stayed here in May 2014 with my hubby upgraded in a suite, great hotel great breakfast great staff, beach is a mere few steps from hotel there's also a beach bar which we enjoyed few drinks in it. Hotel arranged a taxi for us to old town which is a must see lovely area good seafood restaurants at very reasonable prices. I will definately go back to this place/ hotel anytime. good value for money.More

mvuyi, Dublin, Ireland


Very classy hotel..we stayed here in 2013..Rooms are very nice,clean spacious and very comfortable.Staff very helpful.Drinks very good quality.Food ..what a selection ! plenty to choose from cleared every plate we ate.lol..I described the hotel Classy as this was my first impression..the hotel grounds very nicely manicured and spotlessly clean.The pool outdoors we didnt use as it was early in the year and was a tad cold.The hotel sits right on one end of the Sunny Beach strip with easy access to beach and Helena's Beach bar.From here tou can just stroll up the front strip where all the shops and resturants/bars are in abundance bursting with atmoshere.we had a really nice week at the hotel and one day hope to return.A big thank you to the management and staff of Helena Sands for giving us a great welcome and looking after us for the duration of our stay.More

Kerry R, Pembrey, null, United Kingdom

See all 173 reviews »

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Helena Sands
Rated: 4.5 /5 based on 173 customer reviews
from £280.00