Helena Sands  

Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor Traveller Rating

Based On 231 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


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  • Fantastic value for money
  • Wide range of destinations
  • Opt-in extras like transfers

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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

The buffet restaurant offers delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room with balcony or terrace

These twin rooms come with air-con, satellite TV and a minibar. A balcony or terrace provides a bit of extra space outside.

TripAdvisor Reviews Show more reviews »


Highly recommended Going back in 8 weeks Romantic 7 days Can't wait Perfect wonderful hotel Bed and breakfast is a must so much choice Staff excellant and hotel immaculately kept Wifi works better in the seating area of the reception/patio area But being on holiday that's not a problem Fantastic designer shops within the hotel tooMore

Jill H,

Complex is perfect.

I have visited many sea side places in Bulgaria but none of them is like this one. We've booked 2 villas and spent a really good time. Complex is more than perfect and you don't really need to leave it and go through Sunny Beach resort. We are family with small children and Sunny beach is not my favorite place but since we have spent most of the the in Helena sands complex - it was ok. :) Helena sands is synonymous of Luxury. Fair price for service.More

TodorT, 294452

Beautiful hotel, highly recommended

We stayed here September last year, the weather was not too good but the hotel was fabulous. Beautiful surroundings and lovely food. Everywhere was spotless and although the entertainment was a bit hit and miss the team did try, just not to everyones taste. This did not stop us having a lovely time and we would highly recommend this hotel. The Sunny Beach area is an acquired taste but I rarely left the hotel apart from organised trips so did not affect the enjoyment of our holiday. My daughters, aged 20, went down 'the strip' several times and had a good time.More


Can't fault it.

Had a great 10 days at this hotel. Our room was huge and spotless, with firm but comfortable beds. The food at the buffet was varied enough to suit most, although we ate out 6/10 nights. We spent two nights at the a la carte restaurant, which was more expensive than you'd find elsewhere, but great quality (portions were a little on the small side). We had no issue getting to sleep at night as you are far away enough from the noise of the strip. All amenities are within walking distance, and the beach is just steps away from the pool. The WiFi did not connect in our room, but this was not an issue for us. There was a good connection in the lobby and around the pool. The staff were friendly and helpful, with 24hr security on the gate down to the strip. Taxis were readily available at reception and were reasonably priced. If I could make any amendments, it would be nice to have tea/coffee facilities in the room. The pool towels could also be changed more often, but I think this could be done yourself (we didn't think to ask). Would definitely stay here again if I returned to Bulgaria. More


Top Class Hotel

The hotel surpassed all expectations It is located at the far end of Sunny Beach (the main strip) where all the tourist attractions are. The food was top class. You can not eat as much food in a week as we did !. I saw some people who wrote that the guard stops you. It is a lot of rubbish. Nobody checks you. Beautiful architecture in the hotel and at the pools. Clean huge bedrooms. We upgraded to a sea/pool view and it was worth it. The reception workers were extremely nice and really went overboard trying to organize daily activities for us. I would say that this is probably the best hotel in Burgas. They have a fabulous spa and indoor pool. The spa costs money. Remember, everything in Bulgaria is relatively cheap . I am happy that we took half board , but you can eat out at a million restaurants really cheaply. I liked the convenience of the hotel. Tons of shops in town selling everything. Most are fake brand names but good quality! . I took a tiny suitcase with me and bought a new one there and filled it... If you are younger and are looking to hit the town every night. I wouldn't stay in this hotel but go for something closer to all the action. Poor wifi in the hotel. There are safes in every room. Take Euros with you and change as needed at a recognized money exchanger. The hotel actually has a tiny exchange service and the rate was good. Lots of places to visit. Will write another review about that. More

Amanda H, 1951141

See all 231 reviews »

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Helena Sands
Rated: 4.5 /5 based on 231 customer reviews
from £144.78