Helena Sands  


Built to mirror traditional Bulgarian architecture, this hotel is all red-tiled roofs cascading down to Sunny Beach’s sands. Overlooking the scene is a stonework clocktower topped by a weather vane - just like you’d find in a Bulgarian village square.

More by way of striking design lies within. Take the lobby. Awash with gleaming marble and espresso-leather armchairs, it’s finished with oyster-pink drapes and a grandfather clock. Even grander is the staircase that sweeps to the upper floors under elaborate chandeliers. The bedrooms, meanwhile, show a lighter touch. All peaches-and-cream elegance, they’re dressed with dainty off-white furniture and sofas. And everything is complemented by satellite TVs, minibars and balconies.

The pool, meanwhile, is set in to wide sun terraces. It’s home to a fancy metal pergola that morphs into an illuminated water feature by night. Pull up a chair at the hotel’s Dolphin fish restaurant and you’ll have a ringside seat for the light-and-water show.

The facilities here are impressive too. There’s a wellness centre, tennis and beach volleyball on offer.

The last word though has to go to the location. The Helena has grabbed what is probably one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach. And on a more practical note, the town centre is also within easy striking distance - just a 15-minute or so stroll away.

TripAdvisor rating

Based on 134 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant*

Offering delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms ► View all

twin room

Twin room sleeps up to 3 with twin beds and a sofa-bed. Can be sold as a single. Towels are changed daily.

twin room with sea view

Twin room with sea view sleeps up to 3 with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »

Great hotel but

My husband and i spent a week at Helena sands hotel, from 23rd sep 2013, the place was spotless. the staff very helpful and friendly. We had a sea and pool view which was lovely. The beds were comfortable and changed regularly. The food was very good and my husband who is a fussy meat and two veg man ate very well there. Every thing around the area is very cheap; 20 cigarettes 5 levs so £2.50 a packet, cocktails two for £3.00, a light lunch for two with a wine and a cider £12_15.00. They have a spa centre and indoor pool this was also very good, the weather was sunny for the first four days then cloudy but still warm. Because we went later in the season some things were not open in the hotel, the pool bar and sushi restaurant, the fish restaurant was open and very good. And for the same reason their was no evening entrainment. Once you leave the lovely hotel it is very different the walk along the shop and restaurant lined sea front is tacky, and like a cheap sea side town it stretches for about a mile, it is aimed at a 18_30 yr s type of holiday and younger people seemed to love it, it was open in the evenings but not for us, but we did go that way for lunches all of which were good. the hotel and the resort did not seem to match. we went to Nessebar for a day trip this is cobbled and old fashioned the cakes are great and there are lots of tourist shops.More

marian040505, Farnham, United Kingdom

Ok but prefer helena park

Returned to bulgaria for a second time in three weeks but couldn't get in helena park as it was fully booked. So we decided to stay here instead. Room was ok a little bit bigger than helena park with a good sea view and again was spotlessly cleaned everyday. Staff although were very grumpy nobody hardly smiling at all. Some just did'nt seem to care about you. Food was ok but not as good as helena park and the restaurant staff did'nt like it if used a table which was supposed to be set out for the evening meal. They seemed to squash you in a such a small area that you were touching somebody elses elbows - which was a bit annoying when you are trying to eat. Good to see the animation team again we feel as though that they are our friends now Holiday rep was good again when we did see often enough she always came over to see us most times. It was a lot quieterthus time as a lot more stalls and shops had closed for the season.only good point was beer was cheaper than before 29p a pint as we think they were just selling at this price just to get rid of it. Unfortunately we won't stay here but would recommend its sister hotel helena park as staff were a lot more friendly and we seemed to enjoy it more as we came home and booked there for next year.More

Transf, Billingham, United Kingdom

Our 1st time at this Hotel

Returned on 27th September following 7 nights half board at the Helena Sands Hotel (not to be confused with the Helena Park Hotel) which is in the same resort. We found the hotel lived up to it`s 5* rating. A spotlessly clean hotel in every aspect from the reception, bedroom, dining room, bar area and swimming pool. We found all the staff to be professional. The food and dining room staff were both excellent. A wide variety of food was available and appeared to cover all the guests needs at breakfast and dinner. My wife took advantage of the spa facilities and enjoyed the pampering on offer saying it employed staff that clearly new what they were doing. I know the issue of the cold water swimming pool is well documented on this site but I feel I must add my own comment. It is a comment that many would consider minor. I am not a lover of swimming in the sea and one of the reasons for selecting this hotel, was for the wonderful looking outdoor swimming pool. The air temperatures for the week we stayed were fantastic and to have enjoyed a swim in the pool would have been great but you would not want to leap in after dipping one foot into it. However the hotel did have a small indoor pool and this did get used every day by us.More

Budgie27, Portsmouth, United Kingdom

Would I go back or not er!

Just arrived back from two weeks at Sunny Beach Bulgaria. We stayed at Helena Sands 5* the hotel was lovely the room we had was nice, we paid extra for sea view well not much of a view really. We went B/B the breakfast was buffet style and its ok if you like boiled eggs,fried,scrambled the bacon was not very nice and the rest was just catered for the rest of the other foreign people who were staying there. So we ate 3 times and that was enough. The resort is a bit run down but ok for bar's restaurant's the food in these places were lovely never had a bad meal. We visited Nessibar wow! fabulous so oldy worldy well worth a visit 1 Lev on the bus. The weather was ok for the first 9 days then omg it rained and rained gail force winds and to top it all the shops and bars close down for the end of season. Was not told that with the travel agent. The flights were very late at night going and coming back the same. Bulgaria Airport is horrible filthy and rude people. But that's their problem if they want to be un-friendly.....More

ann g, Manchester, United Kingdom

3rd time

Just got back from our x3rd stay and can't wait for next year we just love the hotel staff are lovely ,the bedrooms are a nice size we always go for a sea view,not going to say much more cos you all might want to go and I won't get booked in then cos it will be fullMore

loftus-sharp, Bradford, United Kingdom

See all 134 reviews »

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