Helena Sands  


Just footsteps from the beach and laden with facilities, this elegant hotel is one of Sunny Beach’s finest.

The Helena Sands has grabbed one of the best spots in Sunny Beach. It’s at the quieter end of the resort, facing the beach, and just a 15-minute or so stroll away from the town centre.

Elegant interiors come as standard at this hotel. A grand staircase sweeps to the upper floors under elaborate chandeliers, and rooms are decorated in shades of peaches and cream.

TripAdvisor rating

Based on 153 reviews

  • Official Rating
  • 1Building
  • 6Floors
  • 194Rooms
  • 4Lifts


Holidays in premium hotels

  • 90% customer scores
  • Platinum Villas available
  • Platinum Cruises available
  • 20kg luggage allowance
  • 4T and 5T hotels

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Food & Drink

Bed and Breakfast

Buffet breakfast.

Dining options Breakfast Lunch Evening meal Drinks Snacks, Icecream
Half Board

Buffet breakfast and dinner.   

Facilities ► View all


A key factor of the hotel is the luxurious spa with treatments such as facial purifying, varieties of massages for the whole body, back and neck. Also make-up, body wraps, hot stone and anti-cellulite treatments.

Outdoor pool

The centrepiece columned dome decorates the pool making it look really attractive. There are clear waters all around and sunbed with parasols on the terrace.

Poseidon international buffet restaurant

Offering delicious dishes for breakfast, lunch and dinner. There's a dress code here, and you'll need to make a reservation at reception. Highchairs are available.

Rooms► View all

twin room with sea view

Twin room with sea view sleeps up to 3 with twin beds and a sofa-bed. Towels are changed daily.

twin room

Twin room sleeps up to 3 with twin beds and a sofa-bed. Towels are changed daily.

TripAdvisor Reviews Show more reviews »


Well I'm going to start with the hotel , It's lovely leather sofas marble floors rooms are ok not the best iv seen for this star hotel but clean and presentable . Food is fair to good it's hot and well presented. Staff on the other hand are not very bubbly or even happy looking in some cases quite rude and arrogant . There is a language barrier at the hotel and many of the staff either don't understand you or guess what it is your asking for. The bar on the beach which carries the same name as the hotel and boasts 5 stars are absolute crooks and very gypsy like in there behaviour . On several occasion got short changed or over charged. From a personal point of view I would not return here for a family holiday. Fortunately it's me and a few friends it's half acceptable but they seem more approachable to there Russian guest than there English and this is very noticeable. Don't be put of by my review it is a nice place but I'm afraid it's not my cup of tea. More

Robert C,


Had a lovely time hotel best hotel we have stayed in wonderfull had a lovely room over looking pool . food was very good lots of choice went half board which was a good choice very good value for money .hotel staff very helpfull everything was perfectMore

john K,

Lovely place, great service!

The place is really worth staying. The rooms are nice, spacious and the food is great. The only bad thing was free wifi which was extremely slow and not really usefull.The location is great as well close to the beach and far away from cacao where all youg crowds would stay.More

Krasislava, Sofia, Bulgaria

July 2014

One of the best hotels we have stayed at. The rooms were spotless and spacious. There was plenty of choice with the food although some was a bit repetitive. We found the staff friendly and most spoke pretty good English, which helped as we had no Bulgarian. When we were there, there were many Russians, but again many of them spoke English which helped us get to know some nice people. The entertainment team were very friendly and worked hard, and if you took part it helped pass the time and helped get to know other holidaymakers. You are far enough away from the "tacky" part of Sunny Beach, which is really a place for the young, but close enough to take a 15 minute walk to get into the club life. The beach is great or just relax by the pool. Plenty of sun loungers on both. We would recommend the hotel to anyone. If you want an all inclusive holiday the adjoining Helena Park is the place to go.More

HarryB800, Cardiff, United Kingdom

Excellent Food

We booked this hotel from an agency from Bucharest. When we got there the room was nothing we expected. Instead of the garden view there was a roof view room 314, 3rd floor. So we asked for another one they gave us on the 4th floor 414 so we could see a bit of the see. The rooms are separated by interior doors so we could hear everything from the other room. The same each morning noises from behind the hotel. The pool was very beautiful and the beach also. The service very good, they cleaned our room every day and the FOOD excellent. The Fish restaurant and the food from the hotel was just melting in my mouth. so all in all we had a great time and the variety of food breath taking!More

Angela G, Bucharest, Romania

See all 153 reviews »

Things To Do View all »

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Online savings - Refers to an online discount of 10% on August and 9% on September & October on holidays and applies to the basic adult cost before supplements. Available on package holidays booked online departing between 1st May 2014 and 31st October 2014 Online discount only applies to package holidays booked on firstchoice.co.uk and does not apply to flight only, accommodation only and tailor made flight+hotel bookings. Online discount is not combinable with free Child Places.

Free child places - Free kids offer applies to new bookings only, on selected summer 2014 holidays, subject to limited availability. Only 1 free kids place is available in each selected hotel room or selected apartment type or villa with 2 full paying adults. Other children must pay the full brochure price. Available on First Choice holidays only. Free child places may not be combinable with other discounts.