Morocco’s best beach

The Agadir area is Morocco’s premier holiday destination for one overriding reason – the beach. The city’s golden sandy sweep stretches for more than 9 kilometres, looping around a wide bay on the Atlantic coast. Its powder-soft sands and translucent waters have earned it Blue Flag status.

Old and new

The city itself was destroyed by an earthquake back in the Sixties and, rather than attempting to rebuild what was left, officials decided to start from scratch. It means the Agadir of today is filled with broad, palm-lined avenues edged by cafés, and high-rise hotels flanked by blossoming parkland. Don’t let the city’s modern face fool you, though. Look behind the scenes and you’ll see it hasn’t lost any of its old-world charm. As you wander past the contemporary restaurants and stores, you’ll come across colourful bazaars, spice-scented souks and spindly minarets.


Agadir puts you in a good spot for day trips. The ancient walled city of Taroudant is within easy reach – a day exploring its Aladdin-like alleyways should definitely be weaved into your itinerary. You’re not far from Massa Lagoon, Morocco’s largest bird reserve, either.

Places To Stay In Agadir View all places to stay »

ClubHotel Riu Tikida Dunas

T Rating: 4 plus
  • On the beach
  • 4 pools
  • 3 restaurants
  • Free Wi-Fi in reception

Prices from £506 per person

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Hotel Kenzi Europa

T Rating: 3 plus
  • Close to the beach
  • Stylish décor
  • Waterslides
  • Wi-Fi zones*

Prices from £335 per person

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  • Private beach area
  • 4 restaurants
  • Huge pool
  • Free Wi-Fi in lobby

Prices from £419 per person

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Things To Do View all »

Top 5 hotels in Agadir

Where we go in Agadir

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Online savings - Refers to an online discount of 10% on August and 9% on September & October on holidays and applies to the basic adult cost before supplements. Available on package holidays booked online departing between 1st May 2014 and 31st October 2014 Online discount only applies to package holidays booked on and does not apply to flight only, accommodation only and tailor made flight+hotel bookings. Online discount is not combinable with free Child Places.

Free child places - Free kids offer applies to new bookings only, on selected summer 2014 holidays, subject to limited availability. Only 1 free kids place is available in each selected hotel room or selected apartment type or villa with 2 full paying adults. Other children must pay the full brochure price. Available on First Choice holidays only. Free child places may not be combinable with other discounts.