The Making Of Thomson’s New TV Advert

Time to reveal exactly how we brought our new ad to life with the help of a little Hollywood magic…

We hope you’ve already scoped out our epic new ad – if not, take a look pronto – so the time has come to show you the trickery behind Simon’s story.

Our ad is all about how a holiday can transform you into the best version of yourself – here’s how it brings this concept to life…

So, how did we create our over-sized hero? It was thanks to some Hollywood special effects artists, a whole lot of make-up and a complex CGI process. Check it out…

Visit to take the Holiday Test now.

About the author

El Berwick
El Berwick is an events planner turned travel blogger. Her idea of a perfect holiday would be a few days visiting her favourite spots in NYC, followed by a road trip up the New England coast staying at quaint B&Bs, and ending up on the beaches of Nantucket. Failing that, she’d be happy with a long weekend watching the world sail by in Salcombe, Devon. Connect with El on Google +

34 replies to "“The Making Of Thomson’s New TV Advert”"

  1. jason says: 10/02/2014 at 20:53

    Some of the comments here are truly astonishing. Should be on after the watershed? Tasteless? Awful? I think the negative comments reflect more on those making them.

  2. says: 20/01/2014 at 16:14

    which Sensatori is this filmed at

  3. Fr Bill+ says: 15/01/2014 at 09:40

    I was pleased by the creativity of the advert. And I’m at a loss as to why a four-year-old would be frightened by it. Surely there must be other frightening things around the child – such as a grandparent subjecting a child to the advert, demanding that they hide from the scary ogre….who knows!

    In our world of bombarding children with inappropriate imagery, it was a refreshing and gentle advert, giving a fairly accurate depiction of family life and the necessity to escape for a bit and enjoy a young family life. Far too often families lose track of these precious moments and they never have the opportunity to return.

    Well done! Would love to see a bit more exposure about the new 787, just from a sales perspective. But overall, a jolly creative and well presented advert!

    Three stars and a plus!

    Fr Bill+

  4. Ian pointing says: 13/01/2014 at 22:25

    I can relate to this advert I think it expresses the relief from everyday stress
    I applau

  5. Bob Monk says: 13/01/2014 at 19:59

    Absolutely superb. It is rare to see such an inspired piece of advertising – especially for a holiday company. I’ll admit to being this ogre at the beginning of cmas hols… Anyone that is offended by this really needs to get their head examined – it’s a metaphor pure and simple – and a brilliant one at that. Well done Thomson.

  6. Sandy says: 11/01/2014 at 22:33

    It doesn’t offend me, but I can’t say it inspires me either.

  7. Nicola says: 10/01/2014 at 23:53

    Love, love, love it. Yes there are probably politically correct issues to deal with – why does Daddy have to be the ogre, could mummy not be the stressed out overworked one???? Maybe one day we will see Simona the Ogre.

    But honestly, as the mother of 2 young children that is exactly the way a holiday starts. Both mum and dad unwinding and getting into the swing of things and then really, really enjoying being with their little people.

    Not everybody will like it. I do. A lot!

  8. Jason enos says: 10/01/2014 at 00:17

    Forgot to say some of the neg comments totally over the top and uncalled for, the guy who said his grandson was frightened was slightly over dramatic there’s scarier creatures on a Pixar movie. Maybe the neg reviews are employees from rival tour operators it’s just a thought !!

  9. Jason enos says: 10/01/2014 at 00:12

    Best holiday advert ever love the story love the picture

  10. Will says: 09/01/2014 at 19:51

    Awful advert. The music is cheesy, the whole thing is cheesy, cringe. I’ve booked with someone else.

  11. Colm says: 09/01/2014 at 13:20

    This is a beautiful ad, Crazy people here, has this 4 year old never seen any Disney films? Says more about the adults than the child.
    Great ad

  12. Alice says: 08/01/2014 at 20:33

    I love it, a tongue in cheek look at how stressed we all get in modern days, where’s the harm. I suspect the people who complain are recognising themselves just a bit too much!!!
    As for the lady with the nervous 4 year I guess he hasn’t seen Shrek either?! Watch out for that Scary Mickey mouse too, wouldn’t want your grandson to scream at scary giant mice!
    If you don’t have anything nice to say then why bother?
    I came on here to find the music and am flabberghasted with the spite; ridiculous, some people have a real life to worry about and enjoy ‘fun’ ads! Where’s the harm, nice one Thomson at least you’ve got them talking.

    • Sammi @Thomson says: 09/01/2014 at 03:43

      Thanks for sharing your feedback with us, Alice. I can confirm that “Beethoven 5 secrets” performed by the Piano Guys has been licensed for use on our advert.

  13. Pat says: 07/01/2014 at 18:54

    The most distasteful and quite offensive advert on TV.

    • Sam Jennings says: 08/01/2014 at 19:25

      it’s a brilliant advert shows the true meaning of a family holiday, ignore all the haters they need to crawl back under their rock

  14. Alexa says: 07/01/2014 at 17:19

    Such a sweet and thoughtful advert. My family and I are always disappointed when they only air the shorter version. The music is beautiful and it’s a very touching concept.

    Well done! Don’t pay any heed to some of the tripe being posted on here. Whoever thinks this sweet little film is offensive is daft!

  15. Diane varney says: 07/01/2014 at 09:24

    Absolutely awful….. Take it off, it certainly wouldn’t encourage me to book a holiday!

  16. Chris says: 05/01/2014 at 20:36

    Why so many negative people on here, it’s light hearted & fun.
    To be honest that could be me according to my wife and I agree. Seriously, chill out!!

  17. John Wells says: 05/01/2014 at 19:00

    Great ad. A fable about just what holidays are about for the vast majority of people – annual regeneration

  18. Julian says: 05/01/2014 at 15:12

    I loved the advert. Thank you, it was inspiring

  19. steven perry says: 05/01/2014 at 10:47

    can you tell me which resort it was ,that was featured in the new simon the oger advert.

    • Elaine @Thomson says: 05/01/2014 at 16:11

      This was filmed at our Sensatori Hotel in Crete Steven. If you’ve got any further questions please let me know.

  20. patricia holmes says: 05/01/2014 at 08:18

    Thought it was awful sorry guys could do better

  21. dave says: 04/01/2014 at 15:53

    Did tilly actually slip on the beach …in the film , and it was kept in ?

  22. Irish Liam says: 03/01/2014 at 14:23

    I wonder what the reaction would be if a female was used in the advert instead of a male.

  23. pat says: 01/01/2014 at 17:50

    Dear Sir Or Madam,

    This Advert is the most Disturbing Thing I’ve Ever seen, If this is you way to try to get people to use Thomson Holidays, I Think your making a big mistake


    • JAN says: 07/01/2014 at 23:16


    • Helen says: 08/01/2014 at 20:40

      Are you for real, if that’s the most disturbing thing you’ve ever seen, god help you. A sweet advert with beautiful music

  24. Julie says: 31/12/2013 at 19:54

    please could you tell me what the piece of music is in the Simon the Ogre advert that is running ….. it is lovely. Thank you.

    • James @Thomson says: 05/01/2014 at 03:54

      Hi Julie, The music for the advert is performed by One Republic – Secrets by the Piano Guys (Orchestral version).

      • DM says: 06/01/2014 at 22:35

        It does sound like the Piano Guys version …

  25. dennis hayes says: 31/12/2013 at 10:17

    Simon the ogre advert frightened the hell out of my grandson who is 4 years old. I myself found the advert totally repulsive & if I had my way I would insist on it being shown after the watershed. It certainly wouldn’t encourage me to go on holiday with your company. Do us all a favour & take it off the air.

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