Our most recent TV advert has proven to be a big hit with audiences, judging from the great feedback we’ve had. Using a mix of real and faux vintage footage – plus some bang-up-to-date stuff – it’s a snapshot of how holidays used to be, and how they are now with Thomson.
It starts off with a trip down memory lane, looking back at some of the great holidays over the past 50 years – dodgy perms and epic sideburns all present and correct. Then, it fast-forwards to the present, with scenes shot at Sensatori Resort Sharm El Sheikh. It’s one of our top 5-star resorts with 6 restaurants, glam swim-up rooms and state-of-the-art kids’ clubs among its many plus points. Sensatori Tenerife also makes an appearance – it’s the only hotel in our collection to have been awarded an extraordinary 5T+ rating. Ultimately, the ad is showing that times have changed when it comes to holidays – and so have we.
Here’s an exclusive sneak peek behind the scenes of how we created those nostalgic holiday shots…
The new advert had a tough act to follow – last year’s ad was a hit, too. It focussed on the concept of spending quality time as a family, to the stunning voice of Sunday Girl covering The Pixies’ ‘Where is my mind?’ – the song was later released after we were inundated with customer requests.