I recently had the privilege of re-launching TUI UK’s Eco-traveller programme at two primary schools in Kent. I say ‘privilege’ because I got so much out of it myself – the kids’ enthusiasm for sustainability was inspiring and their understanding of the issues totally bowled me over!
The Eco-traveller initiative is one way that TUI UK is working to meet its Holidays Forever commitment to engage half a million children in sustainable tourism by 2014. This summer children in at least 700 schools across the UK will be working through 6 sustainable destination modules, playing an interactive whiteboard game, running ‘sustainable tourism’ assemblies and entering a great poster competition – by the end of 2012 this two year programme will have certified no less than 250,000 children as Ecotravellers! http://www.holidaysforever.co.uk/pages/ecotraveller.html
The children’s enjoyment of the Eco-traveller materials was infectious – you can feel it too if you take a look at the short film made of the day…link…..They are sure to be influencing their families and friends too. I was really impressed by how much they knew about rainforest protection, the value of eco-systems, the carbon impact of flying, how tourism can address poverty, and how holidaymakers can play a positive role in all this. One thing struck me for certain – when this generation start to make their own holiday choices in little more than a decade’s time, their expectations about the sustainability of their holiday will be massively higher than the customer of today. And TUI UK will have played no small part in creating that sea change.