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Thomson launches cutting-edge Aurasma advert

AurasmaTurn to our Sensatori advert in tomorrow’s copy of The Times to try out Aurasma’s state-of-the-art technology. It brings holidays to life in more ways than one…

Action speaks louder than words. Not convinced? Check out the adverts for our Sensatori range in The Times tomorrow (21st January). At face value, the full-page advertisement doesn’t look out of the ordinary. It’s a serene image of an infinity pool and the sea in the distance. But all is not what it seems.

The advert in Saturday’s newspaper is actually interactive. Smartphone or iPhone users who download an Aurasma app can hover their phones over the image to watch a video about our 5-star Sensatori hotels.

You might not have heard of Aurasma before, but the chances are you’ll hear about it again. Techies are saying the cutting-edge app is going to change the way we use our mobile phones. Soon, you’ll be able to scan your phone over a menu to get a visual image of the food, or scan an instruction manual to watch a video of how to build a DIY table.

Right now, though, we’re one of the first companies to include the technology in our advertising campaigns. So, sit back, relax, and let your phone bring our Sensatori holidays to life.

Here’s the science bit…

Available on smartphones, the Aurasma app was created using technology that recognises images, symbols and objects in the real world. It then uses this information to deliver videos, webpages, animations or audio in real time. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.

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6 Responses to “New Routes From Stansted To Florida On The 787 Dreamliner”

  1. sussexshell@live.co.uk' Michelle Cooke

    I want to look at my booking on the app but you haven’t sent me a booking number only for the flights

    Reply
  2. paulinemoor@hotmail.co.uk' pauline moor

    Having booked and paid for selected seats in the premier class Dreamliner to Cancun how do we guarantee that they will still be available when checking in on line please?

    Reply
    • gemma.walters@thomson.co.uk' Gemma Walters

      Hi Pauline, If you have paid for pre-booked seats you are guaranteed to be seated together. You will be able to select these 90 days prior to your return date home. ^Gemma

  3. helenparker123@icloud.com' Helen Parker

    I have just been reading the information above regarding the change to Family Resort holidays, all sounds good but there is no mention of Thomson the dog!! Will Thimson the dog still be part of the new Family life hotel??? I know it sounds silly but my 3 year old is so looking forward to seeing Thomson, he hasn’t stopped talking about him since our last visit last August!!!
    Many thanks Helen Parker.

    Reply
    • hayley.pattison@thomson.co.uk' Hayley Pattison

      Hi Helen, Thomson the Dog is very popular among our younger passengers. We aren’t getting rid of Thomson the Dog, he will still be at our Family Life hotels. ^Hayley

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