The new TV ad has been rolling on since the 22nd October, during The X Factor. Read about the concept behind the ads and how we made it below.
A demanding job, the household chores, the school run, walking the dog… with a ‘to do’ list like that, is it any wonder we struggle to fit in quality time with the people we care about most? If that sounds familiar, our new TV ad will strike a chord. It shines the spotlight on spending time with your loved ones, and looks at those special moments you have on holiday together – you know, the sort of moments that flash through your mind when you’re racing through the day, ticking off jobs left, right and centre.
At Thomson, we get that holiday time is precious. It’s that rare window in your calendar when you get to stop the rushing, relax, and really focus on your nearest and dearest. That’s why we’re the only travel company that designs holidays so that every bit, however big or small, is just right for you. Just take a look at our different ranges and you’ll see what we mean. There’s everything from Thomson Couples, a range of contemporary, adults-only hotels, to Thomson Family Resorts, which go all out when it comes to family holidays. It means all you have to do is sit back and enjoy yourself, with those that matter most.
Update 20/01/2012: The Thomson Ad now features the beautiful voice of Sunday Girl.
Having been inundated by requests since the ad went on air in October, Thomson is embarking on another travel industry first by replacing the current voiceover on its TV ad with the beautiful vocals of Sunday Girl performing Pixies ‘where is your mind’. The vocal track will be featuring on the couples version of the TV ad over the next few weeks.
The campaign, which takes ownership of “quality time” through rousing imagery and the beautiful music, taps into the emotions of all those watching who know how precious quality time with loved ones can be.
Behind The Scenes
The new TV ad was shot in Tenerife. Filming took place in 11 different places, with crew gathering 42 hours of film showing people enjoying quality time on a Thomson holiday.
The location scouts rooted out some great spots, like the picturesque village of Fasnia, where real villagers were hired as extras, and the beautiful Teresitas beach in San Andres. Other locations starring in the ad include our Thomson Sensatori Resort in Guia de Isora, and the Gran Hotel Bahia Del Duque in Costa Adeje.
Rather than staging each shot, the director went with the flow, letting the cast just enjoy themselves. The result? An ad showing those magic moments only a Thomson holiday can give you.
42 cast and crew
38 extras roped in
10 crickets, 10 grasshoppers, 4 cats, 3 lizards, 2 dogs, 1 crab and a bunch of ants in starring roles 4 days of filming including over 17 hours of filming in one day
72 memory cards used to hold the footage
35 takes to get the closing line right
7 months to develop the initial concept into a finished ad
140 plus hours of editing to get 12 hours of footage into a 90-second ad