New Thomson holidays TV Ads and making of

The new TV ad has been rolling on since the 22nd October, during The X Factor. Read about the concept behind the ads and how we made it below.

A demanding job, the household chores, the school run, walking the dog… with a ‘to do’ list like that, is it any wonder we struggle to fit in quality time with the people we care about most? If that sounds familiar, our new TV ad will strike a chord. It shines the spotlight on spending time with your loved ones, and looks at those special moments you have on holiday together – you know, the sort of moments that flash through your mind when you’re racing through the day, ticking off jobs left, right and centre.

At Thomson, we get that holiday time is precious. It’s that rare window in your calendar when you get to stop the rushing, relax, and really focus on your nearest and dearest. That’s why we’re the only travel company that designs holidays so that every bit, however big or small, is just right for you. Just take a look at our different ranges and you’ll see what we mean. There’s everything from Thomson Couples, a range of contemporary, adults-only hotels, to Thomson Family Resorts, which go all out when it comes to family holidays. It means all you have to do is sit back and enjoy yourself, with those that matter most.

Update 20/01/2012: The Thomson Ad now features the beautiful voice of Sunday Girl.

Having been inundated by requests since the ad went on air in October, Thomson is embarking on another travel industry first by replacing the current voiceover on its TV ad with the beautiful vocals of Sunday Girl performing Pixies ‘where is your mind’. The vocal track will be featuring on the couples version of the TV ad over the next few weeks.

The campaign, which takes ownership of “quality time” through rousing imagery and the beautiful music, taps into the emotions of all those watching who know how precious quality time with loved ones can be.

Behind The Scenes

The new TV ad was shot in Tenerife. Filming took place in 11 different places, with crew gathering 42 hours of film showing people enjoying quality time on a Thomson holiday.

The location scouts rooted out some great spots, like the picturesque village of Fasnia, where real villagers were hired as extras, and the beautiful Teresitas beach in San Andres. Other locations starring in the ad include our Thomson Sensatori Resort in Guia de Isora, and the Gran Hotel Bahia Del Duque in Costa Adeje.

Rather than staging each shot, the director went with the flow, letting the cast just enjoy themselves. The result? An ad showing those magic moments only a Thomson holiday can give you.

The Credits

42 cast and crew

38 extras roped in

10 crickets, 10 grasshoppers, 4 cats, 3 lizards, 2 dogs, 1 crab and a bunch of ants in starring roles 4 days of filming including over 17 hours of filming in one day

72 memory cards used to hold the footage

35 takes to get the closing line right

7 months to develop the initial concept into a finished ad

140 plus hours of editing to get 12 hours of footage into a 90-second ad

About the author

El Berwick
El Berwick is an events planner turned travel blogger. Her idea of a perfect holiday would be a few days visiting her favourite spots in NYC, followed by a road trip up the New England coast staying at quaint B&Bs, and ending up on the beaches of Nantucket. Failing that, she’d be happy with a long weekend watching the world sail by in Salcombe, Devon. Connect with El on Google +

169 replies to "“New Thomson holidays TV Ads and making of”"

  1. Alan M says: 21/10/2011 at 14:10

    Excellent theme and filming but if I was the CEO of Thomsons (or a shareholder) I’ll be asking the question – is this money well spent? Does it really promote the company and its products (no – IMHO) or the importance for young families to take a holiday together (a fine message for those that it applies to).

  2. M.White says: 21/10/2011 at 14:02

    My bag’s are packed and I’m ready to go,
    I’m leaving on a jet plane

  3. Lauren says: 21/10/2011 at 13:49

    This advert it great , really makes me want to book a holiday. Yes Thomson and First Choice are a little bit more expensive than Thomas Crooks but you get what you pay for with Tui, and that is excellent service and a fantastic holiday ! Flight time changes and disruppted service is unavoidable and not the tour ops fault at all and due to personal experince Thomson and First Choice handle all disruptions with customers in mind and in a very professional manner.
    ps. John you numpty the airports are owned and controlled by the government so speak to David Cameron if it bothers you that much.

  4. Mr Mervyn Todd says: 21/10/2011 at 13:31

    We have experienced some superb holidays with Thomson over the years but this advert does nothing to impress me, it is probably an age thing as we are more than mature.!

  5. Terry J says: 21/10/2011 at 13:26

    Great advert, love thomson jollydays. Cant wait for now 2 weeks in the dominican mmmmmmmmm.

  6. cjb417 says: 21/10/2011 at 12:55

    Sorry Tomo, lovely advert, but life and holidays is not all about children and families, but the whole spectrum especially yourselves, who make our holidays worthwhile.

  7. Karen W says: 21/10/2011 at 12:48

    What a lovely, touching advert. Holidays are such special times, a break away and time to turn off from the fast world we live in and I think this advert depicts just that. Very nice.

  8. Geri Hayes says: 21/10/2011 at 12:33

    Just watched the ad……..yes it is quite a moving one..but there is no fun in it, nothing to make it stand out, sorry, it wouldn’t inspire me to book with Thomson. A different tack would be to include some of the people in the ad that actually contribute to making our holidays fun and memorable i.e Thomson staff members, staff in hotels that help to make a differnce etc etc. Just a thought!!!

  9. bethan morgan says: 21/10/2011 at 12:20

    this ad has brought a tear to my eyes, made me feel quite emotional about how important my family are to me and the need of a holiday together every year for that quality time together with a fun relaxed atmosphere as far away possible from work and the daily hectic life of home!

  10. Len and Catherine Baldwin says: 21/10/2011 at 11:17

    The advert was very low key! Thomson holidays are great, specially Gold and Sensatori. We spent our honeymoon this year in Sensatori hotel in Tenerife, so much dining choice, but preferred buffet meals to A La Carte, the food was fantastic. Loved the Bali bed in our garden. The entertainment was quality more than quantity. The crew members on our plane even knew we were honeymooners. Thomson go even more than the “extra mile”. We are hoping to go back for our anniversary next year.

  11. Joanne Hollett says: 21/10/2011 at 11:04

    Did not move me at all, did not inspire me to book with Thomson either! I am currently waiting to go on holiday, booked through First Choice. So far I have had my flight time and date changed twice, then I was advised that they were not flying to my chosen destination at all. What resulted was a £12 telephone bill trying to get in touch with the programme change team, several changes of documents due to errors, finally informed by Thomson that they did not have my email address and therefore could not email my eTicket (yet they had been emailing me for several weeks prior to this). Am I looking forward to my forthcoming trip – no, would I book with Thomson again – definitely not.

  12. Chris Read says: 21/10/2011 at 10:06

    Everyone in the travel industry should thank TUI for this huge advertising campaign. If TUI simply get people thinking about booking a holiday (any holiday and any operator) then we all benefit !

  13. Andrew says: 21/10/2011 at 10:00

    Yawn! 1.31 minutes of uninspiring drivel. I want to get excited about my holiday and have a sense of anticipation of good times ahead and relaxation. This was just depressing sentiment. And why does it looks so cold!? I winced watching them spalshing around in the sea.

  14. Lee Alexandar says: 21/10/2011 at 09:22

    Hi – your ad is awful. its so dark and looks like it was recorded in Stockport not tenerife – its so melancholy I want to be excited going on holiday which this certainly does not do. holidays are about going having fun – your ad takes this out of it. Well done

  15. St Annes Thomson says: 21/10/2011 at 09:14

    What a lovley moving advert , makes you realise whats really important in life. Holidays are the most precious times.

    This advert is a credit to the company.

  16. Norman Robinson says: 21/10/2011 at 09:04

    I have book for 05/12/2011 for egypt red sea to sonesta beach resort and book for 23/04/2012 to sonesta beach resort i have book five time to egypt to this hotel all the staff is very nice to you. very nice holiday with thomson

    • robert smith says: 21/10/2011 at 09:30

      Dear norman must learn to write before he leaves copy on this web.
      That said, it is self evident that Thomson are not really interested in grandparents or indeed, anyone over the age of 45.
      If you want to watch a really good ad then watch John Lewis.
      Pity that.

  17. john herbert says: 21/10/2011 at 08:26

    this ad is brilliant, when i listen to that music that’s exactly how i feel when i’me lying at the side of the pool at barcelo santiago, well done thomson.

  18. kevina pender says: 21/10/2011 at 08:07

    Loved this advert, it made me feel so relaxed, I want to go on right now.

  19. Ray Case says: 21/10/2011 at 08:02

    Wow, I want to go now !! your best ad ever.

  20. Patricia Isbell says: 21/10/2011 at 08:01

    I liked this advert. Puts out a very important message. That time is precious and we need time to spend with families and loved ones. To have fun.
    I prefer the last one though with the Jim Reeves music

  21. Gill H says: 21/10/2011 at 07:57

    Brought a tear to my eyes, memories of holidays with loved ones, hopefully many more to come, searching your website for next years deals. Can we get the soundtrack please

  22. Gary says: 21/10/2011 at 07:55

    Very good, can we use it on our videos page.?

  23. Stephen Blake says: 21/10/2011 at 06:41

    “Time” Just what we all need and haven’t got enough of.

  24. Brenda Callaghan says: 21/10/2011 at 06:26

    Its a nice advert…..but I know how pricey El Duque is….its just round the corner at Fanabe. Have just returned from my second trip from Puerto De La Cruz….that really is a lovely spot, even though its hilly.

  25. Sharron Masoura says: 21/10/2011 at 05:12

    Absolutely fantastic and realistic video clip, i cannot express enough of how your message of time is so valuable and only holidays are when this is put into practice. Well done Thomson!

  26. susan mills says: 21/10/2011 at 00:10

    Made me cry. This is what a holiday is about.A special time with special people………..and place.

  27. John bourne says: 20/10/2011 at 23:04

    beautiful advert ,lovely photography,excellent corporate message, but like all advertising bears no relation to the product offered,cramped aircraft,poor food,hotels that offer all in the brochure but lots less in reality,which is fine bearing in mind the price which is good,but dont bullshit us with boll-x,we know what is good value for money,tell it like it is,we will still travel with you

  28. Ann says: 20/10/2011 at 21:56

    Loved the message – and I thnk it works for couples just as well as families because there’s never enough time to spend having fun together (and yes we’ve been together for 20 yrs).

  29. max says: 20/10/2011 at 21:23

    Great add. Shame Thomson holidays are nothing like this.

  30. Leann Strang says: 20/10/2011 at 21:20

    Dreadful. Who is this representing ? where do they come from ? so artificial. Get back to targeted marketing. Just wrong.

  31. Philip Lewis says: 20/10/2011 at 20:49

    Why doesn’t the Thomson logo and web address appear at the top of all frames? It isn’t until the last moment that corporate identity becomes apparent. By then there isn’t enough time for it to make an impact.
    This ad appeals to emotions but lacks ‘what to do next’ instructions and omits any sort of compelling offer.

  32. corina says: 20/10/2011 at 20:39

    didn’t make me want to go on holiday and i didn’t like the music.

  33. ken hope says: 20/10/2011 at 20:31

    any one who does a dvd on the time you have on hoilday should of thought about your hoilday should start from checking in and on the flight to your hoilday and transfare to your hotel all these things make your hoilday every littel thing that is in the box should have been thought about . being with your selfs a few times on long haul and the food on the up grade no good there is no where some one could say was food to eat and the transfare not good .
    back to your dvd its ok maybe it would be better to ask what people would like then make the dvd around that this is some time the better way instead in asking all to point out what we feel of it and does what we say really matter when you have told use you have spent all the money on this dvd all ready to late to change be couse we dont really matter do we you have a comp line so people can talk to some one about what was bad but this falls on to deaf ears kind regards ken

  34. Jan Rogers says: 20/10/2011 at 20:29

    Sorry but I fell asleep before the end never mind I have alreadybooked my holiday with you never had a bad one

  35. Michael says: 20/10/2011 at 20:27

    Now all youu need to do is go back to the way you used to be and offer a better price than Thomascook… I have struggled over the last 3 years to find a good price on Thomson holidays. We love you, just can no longer afford you!

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